There was a time when people of a certain class were proud to keep their private lives out of the public eye. Your name was in the newspaper at birth, marriage and at death, and every effort was made to keep it out for the balance of their lives.
Today, with Social Media, you are considered a loser if you don’t have thousands or even millions of followers on Facebook , Twitter, Instagram, Linkedin filled with endless selfies, delivered almost every millisecond to ensure maximum exposure.
Bragging has become the lexicon for success and visibility. Life is measured and appraised by following the so-called ‘influencers’ on Instagram, snapping images of every facet of their lives, ostensibly to deliver instantaneous views, the rhetoric defining their lives, questionable, as to whether all this actually delivers quantifiable results beyond ego enhancement.
It is a pernicious, dangerous path, for when life and one’s popularity are measured in micro-moments, how can you develop real, honest, and not simply imagined friends??
Is it a real life or a fictitious, staged existence for a fickle, imagined audience, living vicariously through the imagined lives of the various individuals they follow?? Poses in luxurious surroundings, shows of extravagance, beautiful possessions, often staged in shops or in borrowed clothes and homes of friends or acquaintances for long enough to take a selfie.
These same people, dropped equally fast when someone new and more fabulous emerges into view.
Whatever happened to NOT bragging about one’s wealth, popularity or success?? About being gracious, discreet, elegant, kind??
Some people have hundreds of birthday greetings with gushing adoration from their followers, yet spend the actual day totally alone.
Certain individuals have their PR Maven’s on speed-dial racing to ring up newspapers or posting endlessly on Social Media the staged fabulousness of their clients, be it their so-called social lives or business successes.
Appearances at cocktails, balls, gallery openings, conferences, meticulously posted with the requisite photograph to promote their fabulousness. But what do they truly have to offer beyond their staged, fake lives?? Are they educated?? Travelled?? Sophisticated?? Elegant?? Interesting?? Well Spoken?? Have they actually done ANYTHING beyond actually showing up?? Can one actually have an interesting conversation about something other than themselves??
It is extremely unfortunate that in today’s world, being on Social Media is no longer a choice but a necessity, driven by the impression that with no media presence either you or your company do not exist. That most of the most extraordinary websites are for companies that barely exist, and many of the truly successful ones, barely have a social presence. They actually provide a product or service which is in demand within their industry, and do not wish to be inundated with spam.
People do business with people. People make friends with people. People DO NOT do business with Social Media. Some people actually value discretion.