“Like me on Facebook”..

Join my network on Linkedin, follow me on Twitter, Instagram, Snapchat……

Social media has become the new personal ad agency for millions. They no longer use social media to stay in touch with distant or lost friends, but now it has become an exercise in absolute hype, with certain people adding everyone they meet, and everywhere they go, and everything they hear about to make themselves appear more ‘hip’ and popular.

We hear more and more about “ Click Agencies” where you pay a fee to have incremental ‘clicks’ or ‘likes’ in order to appear more popular or even more fabulous, and some are paying even more to be selected to go to the top of Google Searches through Google Analytics.

For some individuals, life has become nothing more than an endless stream of shallowness, photos taken trying on fabulous clothes, shoes or handbags in high end shops that are never purchased, which is grotesquely cruel to the shop clerk working on commission, and spending their time on someone who has neither the money nor intention to actually purchase the goods, but simply wasting their time trying to look fabulous for the 15 seconds required to take a selfie and post it on social media.

Photos of cocktails in posh clubs, dinner plates in fabulous restaurants, in doorways of private clubs…all to enhance one’s perceived fabulousness….all fake, all shallow, all over in 15 seconds, but with a photo which lives on forever….

So, are they really trying to impress us or themselves? Certainly, I have asked numerous people about some of their so-called ‘friends’, and have been repeatedly told that they have no idea who the individual is, however as they were asked to be ‘friends’ they added them to increase their public footprint and media presence…….seriously???!!??

I receive an endless stream of invitations to add people on Linkedin due to my International network, when I invariably email those I know personally to advise that I do not participate, it is fascinating to see how few actually reach out to say hello. Most never reply. So it is painfully obvious that they were fishing for my contacts and were caught……..one or two inadvertently admitted it………

There is a dark side to this behaviour, these people have shown their true colours, and I know truly they are, and they will be avoided.

The latest buzzwords are ‘Transparency” and “ Authenticity” ….but the reality is that the large majority of people blasting these concepts around are anything but.

Like most things in life, there has to be a balance, if one is a student of human behaviour, which clearly I am, I tend to monitor trends, behaviour, speech patterns, body language, and actions over words. Invariably people get found out. …

“Thou doest protest too much…..” if someone has to post endlessly about their “ Authenticity” , fabulousness, or brag about their sheer volume of followers, there is something fundamentally wrong…..

Life is to be lived, with real live humans, for more than 15 second installments, and ideally in private….

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